Fresh Living Spirulina is a powerful functional superfood shown in scientific research and user experience to be helpful in naturally overcoming particular health and nutritional challenges.
This page discusses how fresh living Spirulina helps alleviate

Fresh Living Spirulina

Fresh living Spirulina is a pure living functional superfood — not a supplement — with the highest concentration of natural living & bioavailable antioxidants, anti-inflammatories, omega fatty acids, vitamins and minerals available.

Fresh Living Spirulina

Fresh living Spirulina is a pure living functional superfood — not a supplement — with the highest concentration of natural living & bioavailable antioxidants, anti-inflammatories, omega fatty acids, vitamins and minerals available.



Animals digest hard-to-absorb 'dead nutrients' — minerals, vitamins and more — and convert them into 'living nutrients' — encapsulated in living cells —that are much easier for humans to digest and absorb.


high-density NUTRIENTS

Animals accumulate and store high concentrations of many different minerals, vitamins and nutrients from many sources. 
Without meat we need to eat a widely varied diet to ensure we get all the nutrients we need to thrive.


bioavailable NUTRIENTS

The nutrients in most plant foods are locked into cells with a hard fibrous cellulose wall making them difficult for us to extract and digest. The cell walls in meat are soft and allow easy absorption of cell nutrients. 

Fresh Living Spirulina

Fresh living Spirulina is a pure living functional superfood — not a supplement — with the highest concentration of natural living & bioavailable antioxidants, anti-inflammatories, omega fatty acids, vitamins and minerals available.

3 Great SPRU Products

Three great ways to get your daily dose of living Spirulina:

Fresh Living Spirulina

The ultimate gourmet superfood — 1.8 billion living Spirulina are harvested and  packed in glass jars within hours. LIFEFORCE™ is so nutrient dense that 14 & 30-day living Spirulina and water  detox & weight loss fasts  are offered by the US-based Hippocrates Health Institute and other leading nutritional spas. 


Convenient Living Spirulina

Enjoy delicious SPRU SHOTS anywhere anytime —  they contain living Spirulina, cold pressed fruit juice — and nothing else
Available chilled & frozen in 2 strengths: 
POWER SHOTS — for athletes, people living stressful/active lives, and remedial nutrition.
NUTRI SHOTS — for balanced family nutrition.


Frozen Living Spirulina

SPRU STIX are fresh living Spirulina portions blast frozen for absolute freshness. 
Add frozen to water, juice, milk, and smoothies — or add defrosted to turbocharge overnight oats, yoghurt, hummus, guacamole, salad dressing or ice pops. 
Available in NUTRI & POWER strengths.


Living Spirulina vs. Animal Foods vs. Plant-Based Foods for Human Nutrition

Animal foods, plant-based foods, and living Spirulina differ in many ways  — understand these differences is especially important to people following plant-based and Vegan diets.

Balanced and Complete Nutrition

Our bodies require a wide variety of nutrients to thrive. 
These include amino acids (protein), carbohydrates, fats, vitamins, minerals, and trace elements plus useful enzymes, anti-oxidants, and anti-inflammatories. 
Each of us has different requirements of each nutrient at different stages of our life — our nutritional requirements constantly vary according to our genes, environment, lifestyle and illness and more. 
Providing our body with complete and balanced nutrition is the goal of eating. Complete refers to getting all the nutrients we need. Balanced means getting them I the right proportions. 
Incomplete nutrition leads to health problems and can cause ‘hidden hunger’ that results in overeating and obesity. Imbalanced nutrition can lead to a host of health, body weight and other problems. 

Many plants contain a wide range of the nutrients we need, but they are stored in different parts of the plant — each designed for a specific purpose. 
 Taken together, the roots, trunk, bark, branches, leaves, fruits and seeds of a tree might provide a wide range of nutrients, but we generally only eat a very small part of the plant, for example the fruit pulp of the avocado tree. 
By not eating the whole tree, we lose out on the nutrients stored in the other parts.For this reason, plant-based foods tend to be very nutrient specific, which means we need to eat a wide variety of plant foods to get all the nutrients we need. 

Animals have similar nutritional needs to humans, so animal food sources are generally relatively complete — providing a high proportion of the nutrients we need. 
Animals are good at eating vast amounts of (mainly plant based) foods, then extracting and storing the nutrients. That means they provide us with a food source high in nutrient density. 

Spirulina is unique in supplying almost every nutrient the human body requires in a very concentrated form. 
As it is a single living cell that we eat whole all the nutrients are available to us. 
People who subsist on Spirulina and water alone for periods of a month experience significant overall health improvements. 
At present living Spirulina is too costly to be viable as a main source of nutrition, but we hope that technology developments and scale of production will soon make if more accessible. 
It is more nutrient dense than meat, and eating Spirulina daily is an excellent way to provide your body with a balanced and complete range of nutrients.   

Living Nutrients in Food Sources

Many essential nutrients exist in many forms. 
Dead (inorganic) nutrients refers to raw minerals which must be processed into forms that our body can easily use — living (organic) nutrients. 
Take iron for example. Iron is critical to human health for many reasons, most importantly as a building block in our blood that carries oxygen to our cells and returns CO2 to our lungs to be expelled. 
An iron nail or even powdered iron is a dead nutrient and is useless to our body as it is almost impossible for us to absorb. 
Generally speaking, most of the iron in our body is first absorbed by plants and converted into forms that can be used by living plant cells. 

Plants are the primary converters of dead nutrients into living nutrients that are easier for us to digest and assimilate into our body. 
Nutrients assimilated into living plant cells have been converted into compounds that may be regarded as living nutrients, they may still require further transformation to be incorporated into our body. 
Returning to our iron example, the human body will only be able to convert around 2% of the iron in spinach — a plant famous for high iron content — into the form that our body requires. 

Generally speaking, animals are better at converting nutrients from plants and other sources into living forms that our body can absorb and use. 
They are also good at concentrating such nutrients, so we need to eat less of them to achieve balanced nutrition. Cows manage to convert iron into a form that is closer to what the human body requires. 
Our body can assimilate around 30 to 40% of the iron in beef and convert it into the living nutrient that our body requires. 

Spirulina is a tiny cyanobacteria that produces nutrients from raw minerals using sunlight.
It is unique in producing living minerals, vitamins, enzymes and other nutrients in a living form that is very close to our human requirements. 
Returning to iron — one of the most difficult minerals to convert for human use — the iron in Spirulina is converted and assimilated into a protein in that is easily absorbed and assimilated. 
We can absorb up to 90% of the iron in Spirulina (compared to around 10% for iron supplements). This is very good news for 33% of the world population that suffer from Iron Deficiency and Anemia. 
Almost all the nutrients in living Spirulina are in a living form that is easy for our body to digest and use. Surprisingly, they are present in almost the exact proportions that our body requires. 

Food Source Digestibility

In addition to finding nutrients in a living form most similar to our body’s requirement, we need to consider how easy it is for our digestive system to extract the nutrient from different food sources. 
Foods that quickly release nutrients are more attractive that those with require a great deal of energy expenditure to extract the nutrients we require. 

Most plant-based nutrients are locked into calls with tough fibrous walls made of cellulose — the material that makes wood so strong. 
While our digestive system is able to extract some of these nutrients, it takes great deal of digestive energy. 
We often need to process plant food — for example by grinding, milling and cooking it — to make it easier for us to digest and extract the nutrients. 

Most nutrients in animal foods are relatively easy to digest compared to plant foods. 
This is because the cell walls are softer and release their nutrients more easily, especially after cooking. 

Spirulina is unique in having a soft flexible cell wall that releases nutrients almost instantly into the human body. 
Some people describe a Spirulina rush as their body quickly absorbs the energy and nutrients released. 

Food Purity and Sustainability

Food choices have important consequences. 
Many foods, in addition to their beneficial nutrients, contain harmful and toxic chemicals and substances that can harm our body. 
Food production can also harm our environment and our planet by requiring very high amount of resources to produce. 
It is postulated that we will require a second planet to produce enough food for the world population using current growing techniques within a few generations. 

Sadly, most plant foods are now subjected to high concentrations of chemical fertilizers and toxic pesticides, many that persist in the food we eat. 
These can be minimised to some extent by buying organic or growing your own food, but airborne, water borne, and toxins in the soil/growth medium remain a concern. 
Growing plants requires land and water that is becoming increasingly scarce. 
Modern farming also use vast amounts of fertilizers, herbicides and pesticides that wash away to pollute our rivers and oceans. Intensive hydroponic and indoor farming hold promise in reducing resources required for plant food production and perhaps chemical pollution, but the nutritional implications are not yet clear. 

Animals including humans have a unique ability to store high concentrations of toxins from the food we eat. It is not unusual for pesticide and toxin levels in meat for be 20 or 30 times higher than in the plants eaten. 
In animals that eat other animals — like fish — this is compounded which is why, for example large fish may contain extraordinarily high levels of mercury, heavy metals and toxins. 
Sadly, many farmed animals are also fed growth hormones, antibiotics and other chemicals that find their way onto the food we eat. 
 Modern animal farming uses vast amounts of natural resources which are not sustainable. Farming animals requires not only all the resources necessary to care for the animals (land, water, medicines, transport) but also the resources needed to grow all the animal (e.g. fish meal) and plant material used to feed them (more land, water, fertilizers, pesticides & transport). 
This means that exponentially more (10-100x more) energy and resources are used to produce animals than plants. 

Bioreactor-grown living spirulina is biologically pure and free from chemicals or pollutants. It grows in pure filtered water (which is reused) to which pure minerals are added and uses sunlight (or solar energy) to convert these into living food. 
Living Spirulina is one of the most sustainable foods on earth — it uses no farmland and very little water and produces the most pure, complete and nutrient dense food known to man. 
Spirulina does not pollute — it actually consumes CO2 and releases oxygen. 
 We grow SPRU Spirulina close to our markets to reduce transport, fuel consumption — and to further minimize our carbon footprint. 



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